Does the tattoo cover not only the skin, but also your own personality, or does it reveal more of our own identity? Once an expression of social status and family affiliation, it quickly became a lifestyle symbol of the present. What does the tattoo stand for today and what does it mean for humans? Is it still an act of individualization when it relies on massively multiplied outward appearances, or is our body increasingly becoming a living advertising medium, that follows current market trends as a sign of group affiliation? The tattoo machine to build and print yourself, should point out this topic of a countertrend of overconsumption and the tattoo itself, should be in the foreground again.